Engaging Audiences & Donors
What makes people connect with your art?
Do you know what influences audiences to attend your events?
What would inspire them to return or donate?
The key to true engagement is fostering two-way relationships with audience members that last a season, a decade,
or maybe even a lifetime. Arts organizations can use technology to track information and serve audiences online,
but there is no substitute for personal interaction.
Both strategies require time, resources, and above all, planning and follow-through.